Women playing golf has become extremely popular over the last few years. A sport which has mainly been dominated by men is now being dominated by women. Golf is one of the few sports that show real potential for women and men to compete on the same level. There are currently as many female professional golfers as there are men.

It’s because of the female professional golfers that the standard of women’s golf has been raised and is now truly appreciated. The likes of Annika Sorenstam, Michelle Wie and Grace Park have given women the incentive to play and have shown them how equal women and men are in this sport.

The popularity has also expanded due to the exposure of the sport on television. Before sky and cable television, many of the golf tournaments where never shown. But now due to the high volume of sport channels …

Though Smartphones appear to be taking over the e-commerce platform, most retailers are still hesitant to shift to mobile-first strategies and make the most of the mobile shopping explosion.

A study on the effectiveness of smartphones in sales confirmed that a whole 55 percent of the $410 billion e-commerce made last year came from mobile sales. However, the same research also discovered that 48 percent of cart abandonment takes place during the payment stage. And that; 4 out of 5 consumers abandon the checkout process because keying in card details is annoying and tiresome.  On the other hand, this abandonment can also be linked to shopper insecurity. 1 in 5 shoppers fears exposure to identity theft when paying using their smartphones.

Shoppers also prefer having a clearer look at an item online before releasing payments. The group of shoppers that prefer checking products on the internet is 70 times larger …