Mobile Is Making Most of E-commerce Revenue, but Most Retailers Are Still Not Mobile First
Though Smartphones appear to be taking over the e-commerce platform, most retailers are still hesitant to shift to mobile-first strategies and make the most of the mobile shopping explosion.
A study on the effectiveness of smartphones in sales confirmed that a whole 55 percent of the $410 billion e-commerce made last year came from mobile sales. However, the same research also discovered that 48 percent of cart abandonment takes place during the payment stage. And that; 4 out of 5 consumers abandon the checkout process because keying in card details is annoying and tiresome. On the other hand, this abandonment …











