Mobile Is Making Most of E-commerce Revenue, but Most Retailers Are Still Not Mobile First
Though Smartphones appear to be taking over the e-commerce platform, most retailers are still hesitant to shift to mobile-first strategies and make the most of the mobile shopping explosion.
A study on the effectiveness of smartphones in sales confirmed that a whole 55 percent of the $410 billion e-commerce made last year came from mobile sales. However, the same research also discovered that 48 percent of cart abandonment takes place during the payment stage. And that; 4 out of 5 consumers abandon the checkout process because keying in card details is annoying and tiresome. On the other hand, this abandonment can also be linked to shopper insecurity. 1 in 5 shoppers fears exposure to identity theft when paying using their smartphones.
Shoppers also prefer having a clearer look at an item online before releasing payments. The group of shoppers that prefer checking products on the internet is 70 times larger …
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